Altus Insights

The art of handmade

In the age of AI-generated content, handmade cartoons continue to hold value—not just artistically, but culturally and commercially.

Read our thoughts on art as an investment.

While AI can replicate styles and generate visuals at scale, it often lacks the subtle intent and creative decision-making that define a cartoonist’s hand-drawn work.

In a market increasingly saturated with AI visuals, authentic work stands out both as a point of differentiation and as a signal of quality.

We at Altus believe that handmade cartoons are becoming a premium option, valued for their distinctiveness and the human touch they represent.

We don’t want to be hypocrites here - we use all available tools for content creation, including AI, as they offer the most efficient means of production in today's world.

However, we continue to emphasise art created by real people, for real people, because we believe this human touch adds unique value to our work.

Meet George the Investor, our mascot and chief expert in all things related to investments.

With decades of investing experience but a knack for never quite learning, George finds himself in all sorts of quirky situations. His commentary? Sometimes insightful, sometimes hilarious, but always entertaining.